According to the resource-based view of the firm (RBV) model, what is the most likely source of competitive advantage for any firm?
A) Ability to correctly identify opportunities and threats in the external environment.
B) Ability to effectively establish barriers to entry that keep competitors out of the industry.
C) Ability to use unique resources and capabilities to create value for customers.
D) Ability to lobby government agencies and reduce the amount of government regulation.

Question

Quizplus · Accepted Answer

According to the RBV model, the most likely source of competitive advantage for any firm is its ability to use unique resources and capabilities to create value for customers. These resources and capabilities cannot be easily replicated by competitors, providing a sustained competitive advantage. The other options listed (A, B, and D) may be important factors in a firm's success but are not the primary source of competitive advantage according to the RBV model.

According to the Resource-Based View of the Firm (RBV) Model