When a consumer must take some sort of additional action to receive a lower price,the consumer is being subjected to
A) the "what-a-hassle" method of price discrimination.
B) perfect price discrimination.
C) the hurdle method of price discrimination.
D) the "rebate-and-wait" method of price discrimination.
E) the long-jump method of price discrimination.

Question

Quizplus · Accepted Answer

The hurdle method of price discrimination requires consumers to take some sort of additional action, such as filling out a rebate form or meeting a certain purchase threshold, in order to receive a lower price. This method allows firms to identify and target customers who are willing to put in the extra effort to save money, enabling them to charge higher prices to those who are not.

When a Consumer Must Take Some Sort of Additional Action