________ involves creating a Web site, video, e-mail, mobile message, advertisement, or other marketing event that is so infectious that customers will seek it out or pass it along to their friends.
A) Telemarketing
B) Multichannel marketing
C) Integrated marketing
D) Viral marketing
E) Kiosk marketing

Question

Quizplus · Accepted Answer

Viral marketing involves creating a marketing event that is so infectious that customers will seek it out or pass it along to their friends. This can be in the form of a Web site, video, e-mail, mobile message, advertisement, or other marketing tactic. It relies on word-of-mouth and the power of social networks to spread the message, rather than traditional advertising methods.

________ Involves Creating a Web Site, Video, E-Mail, Mobile Message