If you are targeting an audience with diverse information needs and levels of interest in your topic,how should you focus your message?
A)Write a separate message for each subgroup
B)Format your message in a table with one column of information for each subgroup
C)Estimate the average level of audience knowledge and structure your message around that
D)Target your message at the key decision makers while incorporating the needs of other groups as much as possible
E)Provide a little bit of information for every segment of the audience

Question

Quizplus · Accepted Answer

Targeting the key decision makers while incorporating the needs of other groups as much as possible is the best approach for a diverse audience with different information needs and levels of interest. This will ensure that the main message is delivered effectively while also addressing the concerns and questions of other groups. Writing a separate message for each subgroup or providing a little bit of information for every segment of the audience may result in confusion and lack of clarity. Formatting the message in a table with one column of information for each subgroup may not be feasible if there are too many subgroups or if the message is complex. Estimating the average level of audience knowledge and structuring the message around that may exclude important information for some subgroups.

If You Are Targeting an Audience with Diverse Information Needs