In which of the following situations has a company most actively embraced customer-managed relationships?
A) American Airlines awards frequent flyer points to returning customers.
B) Paige Premium Denim jeans provide a superior quality and a perfect fit.
C) iRobot invites enthusiastic Roomba owners to develop and share their own uses for the company's robotic vacuum cleaner.
D) Best Buy distinguishes between its best customers and its less profitable customers, stocking merchandise to appeal to each group.
E) Toyota develops a marketing presence on social networks and other online communities.

Question

Quizplus · Accepted Answer

iRobot has actively embraced customer-managed relationships by inviting enthusiastic Roomba owners to develop and share their own uses for the company's robotic vacuum cleaner, which shows that the company values and encourages customer input and feedback. The other options may involve some level of customer engagement, but they do not actively involve customers in managing the relationship in the same way as iRobot.

In Which of the Following Situations Has a Company Most