In product line pricing, the price steps should account for differences in customer perceptions of the value of different features.

Question

Quizplus · Accepted Answer

This is because product line pricing involves offering different products or product variants at different price points, and these price points should reflect the varying perceived value of the different features among the target customers. By setting prices that are consistent with customers' perceptions of the value added by each feature, businesses can maximize revenue and profits.

In Product Line Pricing, the Price Steps Should Account for Differences