How is writing a traditional press release different than other positive messages?
A)You are writing to a specific audience
B)You are writing to the ultimate audience
C)You are writing to a larger audience
D)The details are first,then the good news
E)You are trying to spark the interest of an intermediary

Question

Quizplus · Accepted Answer

Writing a traditional press release is different from other positive messages because it is not directly targeting the ultimate audience but rather trying to spark the interest of an intermediary, like a journalist or an editor, who can help disseminate the information to a larger audience. Therefore, the tone and content of a press release should be tailored with this purpose in mind, with details provided first to support the newsworthiness of the release and then followed by the good news.

How Is Writing a Traditional Press Release Different Than Other