Which of the following is a potential downside to using patriotic themes in marketing programs?
A) Consumers rarely respond to patriotic marketing messages in a favorable manner.
B) A consumer's societal orientation has no visible impact on product consumption.
C) Patriotism could be viewed as an attempt to gain from a nation's triumphs.
D) Patriotic Americans may have less disposable income than reformers.
E) Mass marketing has limited appeal among patriotic Millennials.

Question

Quizplus · Accepted Answer

Using patriotic themes in marketing programs could be viewed as an attempt to gain from a nation's triumphs, which could be seen as exploitative and insincere. This could negatively impact the brand's reputation and consumer perception.

Which of the Following Is a Potential Downside to Using