Consumers learn about new products for the first time and make the decision to buy them during the ________.
A) need recognition stage
B) adoption process
C) evaluation process
D) trial process
E) quality assessment stage

Question

Quizplus · Accepted Answer

The adoption process is the specific stages that a consumer goes through when making a decision to try a new product. This includes the stages of awareness, interest, evaluation, trial, and adoption. During the adoption process, consumers learn about new products for the first time and make the decision to buy them. Therefore, B is the correct answer.

Consumers Learn About New Products for the First Time and Make