Activities involved in building deeper understanding of existing consumers and what the product offerings mean to them would be a part of ________.
A) customer acquisition process
B) customer relationship management process
C) customer prospecting process
D) customer integrating management process
E) customer equity process

Question

Quizplus · Accepted Answer

Building deeper understanding of existing consumers and what the product offerings mean to them is a key aspect of customer relationship management (CRM) process. CRM involves various activities related to building and maintaining long-term relationships with customers, including gaining insights into their needs and preferences, addressing their concerns and complaints, and offering personalized experiences to enhance customer satisfaction and loyalty.

Activities Involved in Building Deeper Understanding of Existing Consumers and What