A common criticism of the marketing system is that intermediaries ________.
A) are too few in number
B) mark up prices beyond the value of their services
C) provide only essential services
D) undervalue their service costs
E) are overly protective of manufacturers' interests

Question

Quizplus · Accepted Answer

This criticism suggests that intermediaries add extra costs to a product's price, which is often disproportionate to the services they provide. This can occur due to the presence of multiple intermediaries or inefficient distribution channels, resulting in consumers paying more than the actual value of a product.

A Common Criticism of the Marketing System Is That Intermediaries