Window Concepts has introduced a new line of windows that offer the same benefits as solar panels in reducing heating and cooling costs in homes. The state-of-the-art windows will also contribute to the slowing of global warming while providing energy reliability. The company sends a team of representatives to the National Doors and Windows Trade Show to promote the new line of windows. Which promotion mix tool has Window Concepts used in this scenario?
A) crowdsourcing
B) public relations
C) advertising
D) personal selling
E) crowdcasting

Question

Quizplus · Accepted Answer

The promotion mix tool used by Window Concepts in this scenario is personal selling, as they have sent a team of representatives to promote the new line of windows at the National Doors and Windows Trade Show.

Window Concepts Has Introduced a New Line of Windows That