The Amazon Prime program strives to convert casual shoppers into loyal customers. An Amazon Prime customer can be classified as a ________.
A) barnacle
B) true believer
C) stranger
D) laggard
E) butterfly

Question

Quizplus · Accepted Answer

A true believer is someone who is committed to the brand or company and its offerings. Amazon Prime customers are more likely to be true believers than casual shoppers because they have signed up for a paid subscription service that offers a variety of benefits, such as free two-day shipping, access to streaming of movies and TV shows, and exclusive discounts.

The Amazon Prime Program Strives to Convert Casual Shoppers into Loyal