Your firm asks you to consult internal sources for new product ideas.All of the following are common external sources.
customers
suppliers
competitors
trade shows and magazines
the firm's managers
Correct Answer:
Verified
Q30: GrayBerry Gifts has just brainstormed a large
Q31: The second part of the marketing strategy
Q32: The R-W-W framework asks three questions: Is
Q33: Once managers of The Grecian Urn have
Q34: A detailed version of a new idea
Q36: In the concept testing stage of new-product
Q37: Which of the following is most likely
Q38: After concept testing, a firm would engage
Q39: With what groups do firms conduct concept
Q40: Your company decides to use external sources
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