It is most accurate to say that successful niche marketing relies on a firm's ________ and its ________.
marketing strategy; services
individual relationships with customers; positioning
superior products; value network partners
greater knowledge of customers' needs; special reputation
competitive advantage in comparison to mass-market companies; affordable pricing
Correct Answer:
Verified
View Answer
Unlock this answer now
Get Access to more Verified Answers free of charge
Q45: Which of the following is a drawback
Q46: Which of the segmenting strategies carries higher-than-average
Q47: Under what circumstances would local marketing likely
Q48: When a company interacts one-on-one with large
Q49: When choosing a target marketing strategy, many
Q51: Procter & Gamble sells six brands of
Q52: ByWay Ventures chose a differentiated marketing strategy.The
Q53: As You Like It, Inc., customizes its
Q54: Using concentrated marketing, the marketer goes after
Q55: When competitors use differentiated or concentrated marketing,
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents