After creating message strategy statements, the advertiser must develop a(n) ________ that will bring the message strategy to life in a distinctive and memorable way.
creative concept
customer strategy
customer benefit
execution style
media vehicle
Correct Answer:
Verified
Q44: Developing an effective message strategy begins with
Q45: The goal of advertising as entertainment is
Q46: To succeed, an advertisement must _.
have a
Q47: The most logical budget-setting method is the
Q48: _ is the first step in creating
Q50: The Geico gecko and Tony the Tiger
Q51: Today, which of the following is often
Q52: A term that has come to represent
Q53: Product placement in television programs and movies
Q54: Which of the following are the three
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