Which of the following is the best reason explaining why marketers are maintaining confidence in television advertising?
Ad clutter is increasing.
TV and other mass media still capture the lion's share of promotional budgets.
Many viewers are using DVRs.
Many consumers are using different media to watch programs.
TV audience size is on the decline.
Correct Answer:
Verified
View Answer
Unlock this answer now
Get Access to more Verified Answers free of charge
Q8: Companies are challenged with the changing face
Q9: Which of the five major promotion tools
Q10: Which of the following are major categories
Q11: The promotion mix is the company's primary
Q12: More companies are adopting the concept of
Q14: Any paid form of nonpersonal presentation and
Q15: Which of the following is an example
Q16: Advertising has many advantages.What is one of
Q17: Which of the following best explains why
Q18: Integrated marketing communications require a company's mass-market
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents