Swatch surveyed the market and identified an unserved segment of watch buyers.Using these results, they created a watch at a price consumers were willing to pay.The unorthodox order of this marketing mix decision is an example of ________.
competition-based pricing
cost-plus pricing
target costing
value-based pricing
penetration pricing

Question

Quizplus · Accepted Answer

The Answer of Swatch surveyed the market and identified an unserved segment of watch buyers.Using these results, they created a watch at a price consumers were willing to pay.The unorthodox order of this marketing mix decision is an example of ________.
competition-based pricing
cost-plus pricing
target costing
value-based pricing
penetration pricing

Swatch Surveyed the Market and Identified an Unserved Segment of Watch