An organization's brand name is considered to be a functional resource.

Name: An organization's brand name is considered to be a functional resource.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

An organization's brand name is considered to be an intangible asset rather than a functional resource. It represents the company's reputation, values, and identity, and helps to differentiate it from competitors. Brand names can have a significant impact on consumer perceptions and purchasing decisions, making it a valuable asset for organizations.

An Organization's Brand Name Is Considered to Be a Functional