All of the following are components of the implementation phase of the strategic marketing process EXCEPT: A)developing planning schedules. B)executing the marketing program. C)designing the marketing organization. D)conducting R&D. E)obtaining resources.

Question

Quizplus · Accepted Answer

Conducting R&D is not a component of the implementation phase of the strategic marketing process. R&D is typically a part of the product development phase, which precedes the implementation phase. The components of the implementation phase include developing planning schedules, executing the marketing program, designing the marketing organization, and obtaining resources.

All of the Following Are Components of the Implementation Phase