When purchasing a computer,factors a consumer considers prior to purchase are called __________,which represent both the objective attributes of a brand and the subjective ones used to compare different products and brands.
A)hot buttons
B)informational alternatives
C)buying-decision choices
D)evaluative criteria
E)consumer attributes

Question

Quizplus · Accepted Answer

The factors a consumer considers prior to purchase are called evaluative criteria, which represent both objective and subjective attributes used to compare different products and brands. This includes features, quality, price, brand reputation, and personal preferences, among others.

When Purchasing a Computer,factors a Consumer Considers Prior to Purchase