The five stages a buyer passes through in making choices about which product and service to buy is called the _________.
A)information decision process
B)purchase decision process
C)alternative evaluation process
D)postpurchase behavior process
E)problem recognition process

Question

Quizplus · Accepted Answer

The five stages a buyer passes through in making choices about which product and service to buy are collectively known as the purchase decision process. While the other answer choices (information decision process, alternative evaluation process, postpurchase behavior process, and problem recognition process) all play a role in the larger purchase decision process, none of them encompass all five stages.

The Five Stages a Buyer Passes Through in Making Choices