Nielsen PRIZM (part of Nielsen Claritas)segmentation classifies every household into one of 66 demographically and __________ distinct neighborhood segments to identify lifestyles and purchase behavior within a defined geographic market area,such as zip code.
A)financially
B)behaviorally
C)ethnically
D)socially
E)ethnographically

Question

Quizplus · Accepted Answer

Nielsen PRIZM segments households based on demographic and behavioral characteristics to understand lifestyles and purchase behaviors.

Nielsen PRIZM (Part of Nielsen Claritas)segmentation Classifies Every Household into One