Which of the following in NOT a criterion to use in forming market segments? A)The ability to assign buyers to a segment is cost-effective and simple. B)The result of segmenting will cause an increase in market share or profit. C)There are significant similarities among buyers in the market segment. D)There is a potential marketing action to reach the segment. E)The cost to reach the segment is exceeds its profitability.

Question

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The criterion that a segment's cost to reach exceeds its profitability is not a valid criterion to use in forming market segments. The other criteria listed (ability to assign buyers to a segment cost-effectively and simply, potential increase in market share or profit, significant similarities among buyers in the segment, and potential marketing action to reach the segment) are all valid criteria to consider when forming market segments.

Which of the Following In NOT