Before using the product differentiation and market segmentation strategies,marketers should consider the potential for cannibalization,asking the question
A)"Will our new products steal customers or sales from our older ones?"
B)"Will the products compete head-to-head with those of a competitor?"
C)"Can this action successfully draw customers away from competitors?"
D)"Are there enough similarities within the market segment to warrant such high costs?"
E)"Will this action eliminate the need for individualized advertising and promotion?"

Question

Quizplus · Accepted Answer

Cannibalization occurs when a new product or service takes away customers or sales from an existing product or service. Marketers should consider whether the new product or service will cannibalize sales from their older products before using product differentiation and market segmentation strategies. Therefore, choice A is the best option.

Before Using the Product Differentiation and Market Segmentation Strategies,marketers Should