Model E is a new type of car manufacturer that relies on the Internet to build new car designs from prototypes to marketable vehicles much faster than ever before."Think of Model E as the Dell of the auto industry.We design just a few products that consumers truly want,leveraging best-in-class components and micro-factory approaches for rapid design,launch,and direct delivery," said William Santana Li,president and CEO of Model E.Model E manufactures each car when a customer chooses from a limited number of options and orders.Model E relies on
A)order customization.
B)a one product one market segment strategy.
C)build-to-order.
D)mass customization.
E)specialty customization.

Question

Quizplus · Accepted Answer

Model E's approach of manufacturing each car when a customer chooses from a limited number of options and orders is an example of build-to-order, where the company only produces what is ordered by customers. This differs from mass customization (D), where a company produces a large quantity of customizable products that can be adapted to different customer needs and preferences. Model E's focus on a limited number of products that consumers truly want also indicates a one product one market segment strategy (B), but this is not as clear-cut as their build-to-order approach. Specialty customization (E) is not mentioned as a specific approach used by Model E.

Model E Is a New Type of Car Manufacturer That