A marketing strategy that involves a firm using different marketing mix activities to help consumers perceive the product as being different and better than competing products is referred to as __________.
A)product repositioning
B)points of difference
C)market differentiation
D)product positioning
E)product differentiation

Question

Quizplus · Accepted Answer

The definition provided in the question matches with the concept of product differentiation, which involves using various marketing mix elements such as product design, packaging, pricing, advertising, and distribution to create a unique image and perception of the product in the minds of target customers. This helps the product stand out in a competitive marketplace and attract more customers. Options A, C, and D refer to related concepts, but do not precisely match the definition given in the question, while option B is incorrect as "points of difference" generally refers to the distinguishing features of a product or brand relative to its competitors, rather than a marketing strategy itself.

A Marketing Strategy That Involves a Firm Using Different Marketing