An external evaluation with consumers that consists of preliminary testing of a new-product idea rather than the actual product is referred to as
A)new-product strategy development.
B)idea generation.
C)alternative evaluation.
D)market testing.
E)a concept test.

Question

Quizplus · Accepted Answer

A concept test is a type of external evaluation that involves testing a new-product idea with consumers before the actual product is developed or launched. This is typically done to gauge consumer interest in the idea, obtain feedback on potential features and benefits, and identify any potential concerns or challenges. Other options, such as new-product strategy development, idea generation, alternative evaluation, and market testing, may also be part of the overall product development process, but they are not specifically focused on preliminary testing of a new-product idea.

An External Evaluation with Consumers That Consists of Preliminary Testing