The relationship between a product line and product mix is
A)product mixes include product lines.
B)product lines include product mixes.
C)product lines refer to consumer products; product mixes refer to industrial products.
D)product mixes refer to consumer products; product lines refer to industrial products.
E)there is no significant difference other than minor product variations of color,size,or form.

Question

Quizplus · Accepted Answer

A product line is a group of products that are closely related and share similar features and attributes, while a product mix refers to all the products that a company offers for sale. Therefore, a product mix includes product lines.

The Relationship Between a Product Line and Product Mix Is