Which of the following statements regarding retail pricing is most accurate?
A)Consumers rarely base their perceptions of a store's prices on a price of a benchmark item in the store.
B)Consumers are influenced more by a store's ambiance than its prices.
C)Stores that offer rebates and take an excessive amount of time to process them may create negative consumer perceptions.
D)New technology has almost made shoplifting a thing of the past.
E)The only difference between everyday low pricing and everyday fair pricing is whether the store sells food or non-food items.

Question

Quizplus · Accepted Answer

Studies have shown that consumers are not only influenced by a store's prices, but they also tend to use a benchmark item (such as a popular item or a competitor's price) to evaluate the overall fairness of a store's prices. Stores that offer complicated rebates or take a long time to process them may create negative perceptions among consumers. Other options (A, B, D, E) are either incorrect or not related to retail pricing.

Which of the Following Statements Regarding Retail Pricing Is Most