How did Greenpeace use social media to leverage "crowd power" to get Nestlé to capitulate to its demands?
A)Greenpeace hacked into Nestlé's website.
B)Greenpeace posted a provocative video on YouTube,then later on Vimeo.
C)Greenpeace inundated Nestlé's Facebook page with comments.
D)Greenpeace protested Nestlé's policies on a television talk show.
E)Greenpeace got experts to testify against Nestlé's environmentally unsound actions.

Question

Quizplus · Accepted Answer

Greenpeace posted a highly provocative video on YouTube, which was later also uploaded on Vimeo. The video showed an office worker biting into a KitKat bar and finding it to be made of orangutan fingers, implying that the palm oil used in Nestlé's products was responsible for the destruction of orangutan habitats. The video went viral and received a lot of attention on social media platforms, drawing public outrage against Nestlé. This led to Nestlé capitulating to Greenpeace's demands and committing to using sustainably sourced palm oil.

How Did Greenpeace Use Social Media to Leverage "Crowd Power