The interaction rate is
A)the total number of people who are fans of the Post divided by the total number of people in the target demographic.
B)the number of people who "like" a Post.
C)the number of people who read a Post on a Page divided by the total number of people seeing the Post.
D) the number of people who connect with a Post divided by the total number of people seeing the Post.
E) the number of people who visit the product website and click on at least one link.

Question

The interaction rate is
A)the total number of people who are fans of the Post divided by the total number of people in the target demographic.
B)the number of people who "like" a Post.
C)the number of people who read a Post on a Page divided by the total number of people seeing the Post.
D)	the number of people who connect with a Post divided by the total number of people seeing the Post.
E)	the number of people who visit the product website and click on at least one link.

Quizplus · Accepted Answer

The interaction rate is the number of people who connect with a Post (i.e. like, comment, share) divided by the total number of people seeing the Post. Choice A is incorrect because being a fan of the Page doesn't necessarily mean someone has interacted with a Post. Choice B is incorrect because it only refers to one type of interaction (a "like"). Choice C is incorrect because it doesn't take into account other types of interactions (comments, shares). Choice E is incorrect because it doesn't pertain to the specific metric being asked about (interaction rate on a Post).

The Interaction Rate Is