Brand managers can use Twitter strategically to
A)respond to user criticisms about a brand through "re-tweets" to develop more satisfied customers.
B)generate brand buzz by developing an official Twitter profile.
C)tweet on topics that provide information of value to their customers.
D)operate promotions in real time.
E)all of the above.

Question

Quizplus · Accepted Answer

Twitter can be utilized strategically by brand managers in a variety of ways. By responding to criticisms and complaints through "re-tweets," brand managers can show their customers that they are actively listening and addressing their concerns. Developing an official Twitter profile can generate brand buzz and allow brand managers to engage with their audience more directly. Tweeting informative content that provides value for their customers can help to establish the brand as an authority in their industry. Lastly, operating promotions in real-time can create a sense of urgency and excitement for customers, leading to increased engagement and brand loyalty.

Brand Managers Can Use Twitter Strategically to