When MSN Hotmail included its tagline,"Get your Private,Free E-mail from MSN Hotmail," on each of the millions of e-mails it processed daily,Microsoft was using __________.
A)opt-out marketing
B)viral marketing
C)customerization
D)niche marketing
E)buzz marketing

Question

Quizplus · Accepted Answer

MSN Hotmail was using viral marketing by including its tagline on each email, encouraging users to sign up for their own private free email account and potentially share it with others, thus spreading the message and promoting the service.

When MSN Hotmail Included Its Tagline,"Get Your Private,Free E-Mail from MSN