In terms of the online customer experience,content refers to
A)a website's capabilities to enable commercial transactions.
B)the text,pictures,sound,and videos that the website contains.
C)the multiple ways the website enables user-to-user communication.
D)the dialogue that unfolds between the website and its users.
E)the information consumers provide to the firm through its website.

Question

Quizplus · Accepted Answer

Content on a website refers to the text, pictures, sound, and videos that are available for users to view and engage with. It is an important aspect of the online customer experience as it can influence a user's perception of a brand and their likelihood to make a purchase or engage with the company further. While the other options may also be important for a website's success, they do not specifically refer to the concept of content.

In Terms of the Online Customer Experience,content Refers to