Permission marketing is also referred to as __________.
A)opt-in marketing
B)seller-initiated marketing
C)spam
D)viral marketing
E)opt-out marketing

Question

Quizplus · Accepted Answer

Permission marketing is a type of marketing where a company seeks the consent of the consumer to receive promotional messages or advertisements. This is done by offering the consumer the option of opting-in to receive these messages, rather than bombarding them with unsolicited messages (also known as spam). Therefore, choice A - opt-in marketing - is the best description of permission marketing. Choice B - seller-initiated marketing - is not an accurate description as permission marketing is initiated by the consumer's consent. Choice C - spam - is the opposite of permission marketing, as it involves sending unsolicited messages to consumers. Choice D - viral marketing - is a different type of marketing where consumers share content with their social network in order to promote a brand or product. Choice E - opt-out marketing - is not an accurate description as permission marketing involves the consumer opting-in, rather than opting-out.

Permission Marketing Is Also Referred to as __________