What strategy would a challenger be pursuing if its primary objective is to capture a modest share of repeat purchases in several market segments?
A)frontal attack strategy
B)leapfrog strategy
C)guerrilla attack strategy
D)encirclement strategy

Question

Quizplus · Accepted Answer

The guerrilla attack strategy involves a challenger capturing a modest share of repeat purchases in several market segments by using unconventional, low-cost methods such as targeted advertising, social media campaigns, and price promotions. This strategy is particularly effective when the challenger does not have the resources to compete directly with the market leader in terms of price or promotion.

What Strategy Would a Challenger Be Pursuing If Its Primary