Which of the following is a marketing objective for share leaders?
A)delineate into niche target markets in product growth stage
B)stimulate selective demand among innovators
C)retain existing customers and ensure brand loyalty
D)stimulate secondary demand to help speed up overall market growth

Question

Quizplus · Accepted Answer

Share leaders are already dominating the market, so their marketing objective is primarily to retain their existing customers and ensure brand loyalty. They do not need to target niche markets or innovators, and they do not necessarily need to stimulate overall market growth as they already have a large share of it.

Which of the Following Is a Marketing Objective for Share