Information gaps are discrepancies between:
A)the information collected by a researcher and by a marketer.
B)the information obtained from primary sources and secondary sources.
C)a researcher's and a manager's information states.
D)the current information level and the desired level of information.
E)the decisions and assumptions made by a researcher.

Question

Quizplus · Accepted Answer

Information gaps are discrepancies between the current level of information and the desired level of information. This means that there is a gap between what is known and what needs to be known to make a decision or take action. It is not related to who collected the information, the type of sources used, or the assumptions made by a researcher. Therefore, option D is the correct answer.

Information Gaps Are Discrepancies Between