Which of the following is the first step in the marketing research process?
A)defining the problem
B)establishing the research objectives
C)establishing the need for marketing research
D)determining methods of accessing data
E)identifying information types and sources

Question

Quizplus · Accepted Answer

Before anything else, it is important to establish the need for marketing research. This involves determining whether there is a problem or an opportunity that needs to be addressed through research. Only after this step can the other steps in the marketing research process be initiated.

Which of the Following Is the First Step in the Marketing