Of the following,which is a potential disadvantage of using a simulated test market?
A) The distribution network may or may not properly represent the firm's actual distribution system.
B) It is often very time consuming.
C) It is often too expensive.
D) It lacks confidentiality.
E) It is not as accurate as full-scale test markets.
Correct Answer:
Verified
Q44: Research design is confined to predetermining how
Q45: In experimental designs an R stands for:
A)restricted
Q46: Which of the following is a potential
Q47: The choice of a research design depends
Q48: Which of the following best represents the
Q50: When are laboratory experiments desirable?
A)when the sample
Q51: Which of the following research designs would
Q52: What type of experiment involves manipulating the
Q53: Which of the following best represents the
Q54: What type of test marketing should be
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