Marketers classify innovations based on their ________.
A)degree of newness
B)cost to manufacture
C)prices
D)degree of tangibility
E)contribution margins

Question

Quizplus · Accepted Answer

Marketers classify innovations based on their degree of newness, which is a common way to distinguish between different types of innovations. Cost, price, tangibility, and contribution margins are all important factors to consider but do not necessarily determine how an innovation is classified.

Marketers Classify Innovations Based on Their ________