________ involves systematically tracking consumers' preferences and behaviors over time in order to tailor the value proposition as closely as possible to each individual's unique wants and needs.
A)Value propositioning
B)Customer relationship management (CRM)
C)Differential benefit development
D)Sales orientation
E)Value chain management

Question

Quizplus · Accepted Answer

Customer relationship management (CRM) involves systematically tracking consumers' preferences and behaviors over time in order to tailor the value proposition as closely as possible to each individual's unique wants and needs. CRM can help companies build stronger and more profitable relationships with their customers by providing personalized service, targeted promotions, and other benefits that are tailored to each customer's needs and preferences.

________ Involves Systematically Tracking Consumers' Preferences and Behaviors Over Time