The physical environment of a store can strongly influence customer behaviors.

Question

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The physical environment of a store can influence customers' mood, perception, and behavior. Factors such as lighting, temperature, music, layout, and even scent can affect their shopping experience and decision-making process. For example, a well-lit store with a pleasant scent and low background music may create a more relaxing and enjoyable atmosphere, encouraging customers to stay longer and buy more. On the other hand, a cluttered, crowded, or dimly lit store may create a negative impression, leading customers to leave early, feel frustrated or overwhelmed or even dissatisfied with their purchases.

The Physical Environment of a Store Can Strongly Influence Customer