Country of origin is a ________ some consumers use to decide what brand to buy.
A)psychographic
B)demographic
C)postpurchase evaluation
D)heuristic
E)behavioral target

Question

Quizplus · Accepted Answer

Country of origin is a heuristic, which is a mental shortcut that consumers use to make quick decisions when faced with complex choices, such as choosing a brand to buy. This heuristic assumes that products from certain countries are of higher quality or better suited to a particular need or desire.

Country of Origin Is a ________ Some Consumers Use to Decide