A purchase decision made with significant but not extensive effort is classified as ________.
A)habitual decision making
B)extended problem solving
C)independent heuristic rating
D)dependent heuristic rating
E)limited problem solving

Question

Quizplus · Accepted Answer

Limited problem solving refers to purchase decisions that require some effort, but not to the extent of extended problem solving. It is a type of decision making in which consumers have some prior experience with the product or service, and they use limited information to make a decision. This type of decision making is also referred to as low-involvement decision making.

A Purchase Decision Made with Significant but Not Extensive Effort