Each step in the hierarchy of effects is more difficult to achieve than the previous step.

Name: Each step in the hierarchy of effects is more difficult to achieve than the previous step.
Brand: Quizplus
Rating: 4.8 (36 reviews)

Question

Quizplus · Accepted Answer

Each step in the hierarchy of effects, including awareness, knowledge, liking, preference, conviction, and purchase, requires a different level of cognitive processing and emotional involvement, making them increasingly difficult to achieve as we move up the ladder.

Each Step in the Hierarchy of Effects Is More Difficult