As a part of IMC,marketers do which of the following?
A)use only one or two elements of the promotion mix at a time
B)identify what information customers want and how,when,and where they want it
C)focus on one-to-one marketing to the exclusion of mass marketing
D)focus on increasing profit margins rather than lifetime value of a customer
E)produce promotions in-house instead of using outside agencies

Question

Quizplus · Accepted Answer

As a part of integrated marketing communications (IMC), marketers aim to identify what information customers want and how, when, and where they want it. This helps them to create targeted and effective marketing strategies that reach customers with the right message at the right time and on the right platform. IMC is not limited to using only one or two promotion mix elements at a time, nor does it focus only on one-to-one marketing or increasing profit margins over customer lifetime value. While some marketers may choose to produce promotions in-house, this is not a defining characteristic of IMC.

As a Part of IMC,marketers Do Which of the Following