A store using an everyday low-pricing (EDLP)strategy does which of the following?
A)relies on its pricing strategy to create its competitive advantage and engages in a price war if necessary to maintain the advantage
B)has weekly sales
C)sets prices between the list price the manufacturer suggests and the deeply discounted price stores that compete on price alone offer
D)positions itself as an anchor store in a shopping center
E)eliminates customer service in order to maintain low prices

Question

Quizplus · Accepted Answer

EDLP involves setting prices consistently lower than competitors, but not as low as deeply discounted prices, to offer value without frequent sales.

A Store Using an Everyday Low-Pricing (EDLP)strategy Does Which of the Following