Building a database would not be worthwhile for a company in all of the following cases EXCEPT ________.
A) where the product is a one-in-a-lifetime purchase
B) where customers show little loyalty to a brand
C) where the company already has an above average relationship with its customers
D) where the unit sale is very small
E) where the cost of gathering the information is too high

Question

Quizplus · Accepted Answer

In all other cases, building a database can provide valuable information for marketing and customer relationship management. However, if the company already has an above average relationship with its customers, it may not be necessary to invest in building a database.

Building a Database Would Not Be Worthwhile for a Company